The original creator aligned the text left and the logo right. Then, they had the two sides align from top to bottom to draw the viewers eye across the ad. This is illustrated with the red lines. The blue arrow shows us how the vehicle itself is directing our eyes to the caption.
Draw-over Analysis: Color
The color scheme here in this ad is very simple. They left a lot of white space to give the eyes place to rest but still kept it interesting. The only color that we really see reoccurring outside of the logo is white. The text and border of he logo is white as well as some of the accents in the background. This helps maintain the simplicity.
Draw-over Analysis: Typeface
This original ad seems to have a sans serif typeface. Perhaps it is Helvetica. The tracking is set to have the letters pretty close together. It appears consistent between the two bodies of text however it is not the same as the text in the logo. Nor is it all caps in the logo like it is in the caption.
New Ad Analysis: Design
In my design I kept the same idea and concept but flipped them. I have the text right aligned and the logo left aligned. I maintained the same idea that the two would be aligned top to bottom. The car is also angled in a way that draws the eye to the side with the caption.
New ad analysis: Color
I kept the same pattern by having the white text match with the logo and to be the main reoccurring color in the ad. There are also white lights and undertones that bring it out just like there was in the original ad made by BMW. I didn’t add any additional colors to the scheme.
New ad analysis: Typeface
I used a similar, Helvetica based, sans serif font for my ad. It is aligned and organized similarly, however, the tracking is a bit different as the letters are spaced further apart in my ad. It is consistent with the original ad as well that it does not match the text in the logo.
Conclusion:
My ad and the original ad could very well be from the same ad campaign. Both of the ads are focused on safety and are following essentially identical patterns, just with different backgrounds and cars. While mine it aligned heavier to the right, it is only mirroring the original ads heavy alignment to the left, therefore it is still consistent and can be from the same ad campaign.
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